Why Louisiana Is the Next (and Better) Hollywood.


Though known best for crawfish, hurricanes and Mardi Gras, Louisiana is California’s newest film industry rival.

Currently, Channing Tatum and Jonah Hill are fighting crime with a Pelican State backdrop in 22 Jump Street. You may have watched Anna Kendrick sing her way through Baton Rouge in Pitch Perfect and soon in its sequel. True Detective took us through the bayous, while Tremeshowcased the ins and outs of the nation’s most eclectic city, the one also serving as setting for the new NCIS: New Orleans.

In fact, according to Film LA, 15 years ago, California produced 64% of the top 25 live-action films (by ticket sales). This past year, it produced 8%.

Hollywood still exists, but movies aren’t being made there.

Since time immemorial, there’s been talk of the “new Hollywood.” But 2013 is the first year another city fully surpassed it in sheer number of productions, leaving the film industry fractured. Movies are being made in Louisiana, mainly New Orleans, Baton Rouge and Shreveport, thanks to a mixture of tax credits, attractive filming locations and a growing pool of local on-set talent.

We wonder about the iconic town’s future when Hollywood’s primary export is being produced elsewhere.


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